
Let's amplify your social
& environmental impact!
Are you a changemaker, a pioneer, or a conscious entrepreneur? Or do you work for an NGO or social enterprise? Let me help you increase your impact. The time is now!
As a Communication & Climate Action Design strategist, I help you with impactful communication, strong climate actions, authentic (personal) branding, and effective campaigns!












This is how I can help
Ineke%20Ligthart.jpg)
climate communication
I think along with you about how to convey a complex story in such a way that people understand it and that it motivates them. To do this, I use tools and insights from behavioral psychology and (neuro)marketing.

Climate action design
Improve the approach of your campaign narrative, communication, or content strategy by utilizing tools such as gamification, psychological nudges, and the power of visual storytelling to influence behavior and impact.

communication
& content
Do you want a solid communication or content strategy for your organization, brand, or campaign? I provide advice, think along with you, or develop the strategy from scratch. Whatever you want
Did you know that worldwide...
...80-89% of people want more climate action?
The problem? They have no idea that they belong to the so-called ‘climate majority’. Most even think that other people feel very differently about it. Experts agree that breaking this ‘spiral of silence’ could be the key to more and effective climate action.
Convincing people of the necessity is therefore not the problem. But how do you actually motivate people to take action? Spoiler alert: not by (only) communicating the facts or showing images of everything that is wrong in this world. The way you tell your story matters! The words, the angle, and the images you use. With insights from climate communication, climate action design, behavioral psychology, and my years of experience with (behavioral) campaigns, activism, and marketing, I am happy to help you get people on board.
How can I help?
"What you do makes a difference and you have to decide
what kind of difference you want to make"
Jane Goodall
Hi, I am Ineke
I am a Communications Strategist & Climate Action Design Strategist. As a multi-passionate individual with over 10 years of experience in sustainability, climate action, and social impact, I have gained a broad perspective on social issues.
This has taught me that effective communication, in the broadest sense of the word, is essential for social change. That is why I use insights from behavioral psychology, (neuro)marketing, and climate action design in my work.



